OAKDALE, Minn., Sept. 18 /PRNewswire-FirstCall/ -- Imation Corp. (NYSE: IMN), exclusive licensee of the "TDK Life on Record" recording media brand, today announced the Trans-it(TM) Edge flash drive -- a streamlined, brushed metallic form complete with key data safety features, including a wrap-around LED activity indicator and slider interface. Available in capacities ranging from 4 to 16GB, the flash drive is ideal for safeguarding, sharing and transporting your digital memories and critical data.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH026A)
"Today's digital consumers never want to be far from their valued photos, music and documents; these consumers know that the right flash drive is an important choice," said Jean-Paul Eekhout, global brand director of the TDK Life of Record brand, Imation Corp. "The Trans-It Edge delivers on what our customers need -- a sleek, solid form that features simple plug-and-play technology."
The Trans-it Edge joins the Trans-It Mini in the growing line of TDK Life on Record USB flash drives. The Trans-it Edge will be available in November at select retailers for suggested retail prices ranging from $44.99 to $124.99 for varying capacities of 4GB, 8GB and 16GB.
About "TDK Life on Record" Brand Media
"TDK Life on Record" brand is a leading recording media brand worldwide. TDK's recording media business was acquired by Imation Corp in 2007. Imation holds the exclusive global license for the TDK Life on Record brand for recordable DVD and CD media, digital camcorder tapes, professional data storage solutions including LTO Ultrium media and more.
About Imation Corp.
Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Our world- class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at http://www.imation.com.
Imation, the Imation logo, Memorex, the Memorex logo, 'Is it live or is it Memorex?', XtremeMac and Trans-It are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.
The TDK Life on Record logo is used under a trademark license from TDK Corporation.
TDK Life on Record is not affiliated with LifeOnRecord.
SOURCE Imation Corp.
CONTACT:
Tren Blankenship of Imation Corp., +1-651-704-5485
tblankenship@imation.com
or
Josie Lee of Brodeur Partners, +1-602-808-1162
jlee@brodeur.com
for Imation Corp.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH026A
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Web site: http://www.imation.com