Vision, Mission & Values

We help people and organizations store, protect and connect their digital world.

Imation will:

Utilize customer insights to build a world-class portfolio of quality digital storage products, audio and video electronics, and accessories.
Extend our category leadership in key markets through our powerful global distribution network.
Focus our resources on profitable growth areas.
Increase the value of our brands and demonstrate return on marketing investments.
Maintain an uncompromising commitment to strong execution.
Lead with the highest ethical standards, demonstrating good citizenship in all we do.

We value:

Integrity. Above all, we are an ethical company. Everyone in our company is expected to perform at the highest standards of integrity and honesty.
Respect. We are a direct and respectful company. As a global organization we collaborate with one another and utilize the diversity of our experiences and perspectives.
Excellence. We are a strong execution company with action orientation and accountability, striving for excellence in all we do. We are focused on delivering value to our customers and shareholders.
Innovation. We are an innovative company that infuses creativity in our products, brands, technologies, and work processes.