Vision, Mission & Values
We help people and organizations store, protect and connect their digital world.
- Utilize customer insights to build a world-class portfolio of quality digital storage products, audio and video electronics, and accessories.
- Extend our category leadership in key markets through our powerful global distribution network.
- Focus our resources on profitable growth areas.
- Increase the value of our brands and demonstrate return on marketing investments.
- Maintain an uncompromising commitment to strong execution.
- Lead with the highest ethical standards, demonstrating good citizenship in all we do.
- Integrity. Above all, we are an ethical company. Everyone in our company is expected to perform at the highest standards of integrity and honesty.
- Respect. We are a direct and respectful company. As a global organization we collaborate with one another and utilize the diversity of our experiences and perspectives.
- Excellence. We are a strong execution company with action orientation and accountability, striving for excellence in all we do. We are focused on delivering value to our customers and shareholders.
- Innovation. We are an innovative company that infuses creativity in our products, brands, technologies, and work processes.